Project Details
Project Duration: 7 Weeks
Project Role: Graphic and Product Designer
Individual project in partnership with Fisher Price
In collaboration with Fisher-Price, I designed a boutique-style pull-along toy that seamlessly blends stationary and moveable play. My goal was to encourage engagement both when the toy is in motion and when it is at rest, creating multiple opportunities for interaction and learning.
To ensure the toy grows with the child, I incorporated varied, gender-neutral colors and introduced shape and color matching elements. These features support early cognitive development by encouraging basic shape and color recognition as the child’s skills evolve. The final design maintains the charm of classic Fisher-Price pull-along toys while embracing a modern, inclusive approach to play.
Product Development Poster
Concept Presentation
Final Images
